In an age where technology and artificial intelligence is changing the fundamental ways in which humans interact with and perform their jobs, organisations across the globe are beginning to integrate intelligent technology within workforces in a drive towards a new revolution.

Artificial Intelligence (AI) has been the subject of countless discussions and articles in the sphere of digital technology. With its practical applications rising rapidly, it is the next transformative technology to stand out from global research in ‘deep learning’.

AI can be described as a set of deep learning techniques that use artificial neural networks unlike traditional analytics. Techniques that address classification, estimation and clustering problems are currently most widely applicable, reflecting the problems whose solutions drive value across a range of sectors.

Traditional marketing relies on a liner relationship between purchase and trial-and-purchase, where companies would effectively control the product and the messaging behind their marketing campaign. Today, marketing aimed at millennials is more of an ecosystem where there is a greater emphasis on the relevance of the product or offering and reputation of the company and brand. Hence, creating a two-way dialogue between the company and their customers and potential customers allowing the customers to have a major influence on marketing.